Shobhana founded New Line Consulting India, with New Line Financial and New Line Infotech as business verticals. Before striking out on her own, she served people in finance for six years as an AMFI-registered Mutual Fund Distributor. She created this project after gaining experience as an executive of SBICAP Securities Limited, at SBI SGPGI. A consummate professional, she holds an MBA in Finance and HR which provides a solid foundation for her analysis.
The post-COVID era saw a lot of upheaval in the financial industry, with incumbent providers scrambling to take their business online. Shobhana, being a digital native millennial, quickly adapted to the new normal and started to move all her business to digital channels. After successfully establishing a fully-digital business process, it was time to take our offerings to the next level, hence the concept of New Line Financial was born.
New Line Infotech started as the tech department of New Line Financial. While creating the digital infrastructure of New Line Financial, we explored various tech providers and website builders. Unfortunately, most of the existing offerings were unsuitable for us because of a combination of
Both factors are inter-related, as low-efficiency technology necessarily demands higher power, expensive subsystems to run at barely acceptable performance levels. So we decided to take matters into our own hands, and build out the tech that we would delight in using ourselves. The result is self evident — our own lean, mean, superfast website! If you want fast, good and reasonably priced websites of your own, contact us.